Genie Goals Homepage

My Role

Ui Designer, Project co-ordinator

The brief

The Genie Goals website needed to be aligned with current business goals. I was tasked with producing a future proof site, which streamlined the update process and increased free audit requests. The secondary goal was to show potential Genie Goals employees this is a fun but hard working place of work where smart people can grow.

Kick off

Having not worked with the Genie Goals marketing team before, I ran a kick off session. I directed the team through a brainstorm activity to review current website content, personas and target audiences. Any areas of the site that felt unnecessary were discussed, and a clear tone for the site was defined. 

The Pitch

To capture the essence of the hard working team at Genie Goals, I mocked up the homepage with a snippet from a company video. Presenting the idea to the stakeholders for feedback.